Cleveland Product Photographer captures gravity defying paint on seamless white background.
Product photography on a seamless white backgrounds has become extremely popular with the explosion of eCommerce websites over the past several years, and is now considered to be somewhat of a standard for a product’s “sell page” in the online marketplace. A quality product photo on a white background can be very successful in helping sell a product as they provide a clean, distraction free presentation that allows customers to focus solely on the product.
Unfortunately, despite the clear advantages, many business overlook the importance of investing the time, effort and budget into creating high quality product photography on white. One possible reason is that many businesses may underestimate the potential impact that high quality product photography on a “simple” white background can have on their target audience and/or believe that their product can sell itself without compelling visuals. As a result, they may opt for quick, low quality, low budget imagery that does not effectively communicate the product's true value. This, coupled with the priority to push quantity over quality, often leads to less than favorable images with limited use potential and/or can subsequently lead to poor sales as consumers might not feel the product itself is worthy of a purchase.
Since product photography on a white background has become the eCommerce standard, and producing a high quality product photo on white can improve potential sales, there seems to be one area often overlooked… creativity! Yes, you can have a high quality product photo, but be lacking on creativity. Does this mean the image is not effective… not necessarily. However, producing an image that checks all the boxes, can provide a business with a lot more options.
Product photography that was captured on a white background with a higher level of production value and creativity can potentially be utilized across a wider range of marketing and promotional uses as well as eCommerce. Creative lighting, attention to detail, quality retouching and an understanding of form and functionality are all factors in creating clean, crisp and detailed product photography that can capture the attention of the desired audience… ultimately leading to greater brand awareness and potentially more sales.
With that said, there can be a fine line as to what’s considered a product photo that is used for eCommerce and one that would be used for advertising and promotion. The featured image could potentially be one of those images that might be used more for advertising / promotion vs your standard eCommerce image. While it still maintains a higher level of quality, creative lighting, attention to detail, creativity and minimizes distraction, the composition might be a little beyond what is considered typical for an eCommerce sell page. However, utilizing an image like this to go along with the standard can also help solidify a particular brand.
If you have interest and/or are in need of higher quality product photography on a white background and would like to discuss further, please feel free to reach out. We can discuss options as well as budget, and find a solution that might work best for your application.